Climate protection is currently one of the central topics in our civil society as well as in politics and business. A large number of recommendations for climate-friendly behaviour exist for its implementation. However, these are often formulated in very general terms and not tailored to the different target groups, which often leads to confusion and uncertainty among those affected, which can even lead to rejection.
The aim of this project is to work out effective and also accepted options for action for a climate-friendly lifestyle in a participatory process with selected households in Lower Austria. Based on the characterisation of the current lifestyle and the greenhouse gas pollution caused by it, tailor-made measures are to be elaborated with households on a detailed product level. These should include concrete and individual possibilities of influence (e.g. changed user behaviour, regionality, more efficient product,...) for the respective consumption patterns in order to transfer the mostly general recommendations to concrete behavioural changes. The values and priorities of the households are included in the measures in order to increase the probability of implementation of the measures and to be able to correct any misjudgements. Subsequently, the households are supported in applying the respective measures in a process lasting about six months, which is concluded with a reflection on the successes or failures in implementation. The proven measures will then be quantified in terms of their contribution to climate protection in the individual households and, in addition, their monetary expenditure or savings will be estimated.
Finally, after the results are available, the most promising options for action for a climate-friendly lifestyle will be presented and the differences or correlations between the individual households will be described on the basis of socio-economic framework conditions or existing consumption patterns.